I know what journalists want because I AM a journalist. I've spent years in the newsroom hunting down newsworthy stories of small and medium businesses to feature on my TV programmes, and in newspapers and magazines.
I can get your story in the media. I understand the kinds of stories journalists are looking for.
MEET CRISTINA ...
THE JOURNALIST
I was hunting for the next big story. Rushing against tight deadlines, I scanned daily through news releases looking for experts to quote to validate the stories I was working on. You are an expert in your field. I can get you heard in the media.
THE TELEVISION PRESENTER
Producing my own TV shows with tight deadlines to meet and live air to fill was a challenge. Finding those stories each week was hard because most people don't think of pitching to the TV. It's a strategy you should consider. Think of the exposure TV gives you!
THE INTERNATIONAL SPEAKER
I am an experienced speaker in the international arena. My keynotes cover a range of media and communication topics relevant to entrepreneurs from all sectors and businesses of all sizes.
THE PR STRATEGY ARCHITECT
I pioneered the creation of a half-a-million-dollar communications solution for global players in the financial industry and led a global team based out of the UK through its successful execution. My strategy succeeded in opening channels of communication internally between divisions across borders and gained the targeted media exposure for the corporate giant.
I grew up in Pontevedra, Spain and got to understand early on the power of the media and the importance of getting your side of the story told.
During the economic downturn of 2008, most of the small businesses in the construction industry in my town closed down, devastating the local economy and putting most families through great financial and emotional turmoil.
This happened because these small businesses didn't have anyone to help them tell their side of the story to the media. So the larger corporations were the only ones who were getting heard. What was actually happening was not what was being reported in the press. It made me so angry to see that the whole story wasn't being reported.
I am certain that if those businesses had had access to the media, or a media ready mentor to guide them on how to tell their story, they would still be around today.
The media can give everyone a voice, if they choose to be heard.
Don't be your best-kept secret!
THEY BELIEVED
IN ME ...
