How to Raise your Business Profile

How to Raise your Business Profile

Some people may argue that creating a business profile and credibility takes years. But with many companies failing in their first few years of business, most of us can’t afford the luxury of time. Luckily, there are shortcuts to creating a good business reputation and building credibility within your industry. Raising your profile is all about brand awareness and visibility – it all comes back to branding and marketing.

There are many tips and tricks you can use to attempt to boost brand awareness and credibility, with the end goal of raising your business profile. The most effective tool is something which brings together branding and marketing while increasing visibility – PR.

The most cost effective way to get your business seen by more people is with the help of a PR pro. A PR campaign can also be more successful than an advertising campaign, because the public know you haven’t paid for the placement. They trust the media, and in turn will trust your company.

Using PR to raise business profile

Increasing awareness of your brand is easy with a little help from media professionals. Gaining media coverage, both online and in traditional print publications, can instantly increase visibility and boost credibility of the company. You could write your own press releases to try and get a feature in your chosen media, or you could hire the help of a PR firm.

PR is constantly changing so you’ll have to adapt to have the best chances of gaining press coverage. In addition to newspapers, magazines and TV, you could also reach out to social influencers such as vloggers who could help promote your product online. Sending exclusive products to review or offering a free press trip can be a way in.

However, getting the attention of journalists or bloggers is hard. Don’t forget they are bombarded with press releases and ideas for editorials all day every day. How do you make your company stand out? This is one of the biggest secrets of PR, learning how to make your story newsworthy enough to be featured in the media. If you can teach yourself the secrets of the PR industry, you won’t need to pay for a PR company to create a media buzz around your business. You’ll be able to raise your business profile all on your own.

Let’s get personal

In addition to writing press releases about the business, you should also consider a personal PR campaign. Putting a face to the company can set you apart from competitors, especially if they are bigger brands with large budgets. Tell your story and put a face and personality to your business – with a human interest angle, you could have more chance of success. Moreover, you’ll be surprised how many people want to support the small local business over the large multinationals, so work this to your advantage. Personal PR can be used alongside business PR as a complete strategy.

It’s time to grow your knowledge of the media industry in order to raise your brand profile – download my audioguide today which reveals the PR secrets of the fortune 500!